We’re the
Facilitation company!

Since 2011, we’ve helped tens of thousands of people work better together. How? By teaching them the superpower of Facilitation! 

We’re the
Facilitation company!

Since 2011, we’ve helped tens of thousands of people work better together. How? By teaching them the superpower of Facilitation! 

We’re the
Facilitation company!

Since 2011, we’ve helped tens of thousands of people work better together. How? By teaching them the superpower of Facilitation! 

We’re the
Facilitation company!

Since 2011, we’ve helped tens thousands of people work better together. Teams and individuals come to us when they want to fix how real-time collaboration works at their companies.

We’ve been where you are now.

We’ve been where you are now.

We’ve been where you are now.

We weren’t always a facilitation training company. Before facilitator.com, our friends knew us as AJ&Smart — a product design & strategy studio based in Berlin, Germany. 


We’re a small team of 13 people from 9 different countries who like to make things. We’re designers, filmmakers, researchers, writers, teachers, and product nerds. 

Our passion for making things led us to become a busy design studio, excitedly building products with many of the world’s leading companies. We loved the projects and adored our clients — but we kept running into the same collaboration issues: endless meetings, internal politics, circular discussions…

After a while, work became less and less fun. It became less about making things, and more about busywork, pointless meetings, and just waiting for the weekend.  


Any of this sound familiar? We were confident there had to be a better way, and we didn’t stop until we found it.

We weren’t always a facilitation training company. Before facilitator.com, our friends knew us as AJ&Smart — a product design & strategy studio based in Berlin, Germany. 


We’re a small team of 13 people from 9 different countries who like to make things. We’re designers, filmmakers, researchers, writers, teachers, and product nerds. 

Our passion for making things led us to become a busy design studio, excitedly building products with many of the world’s leading companies. We loved the projects and adored our clients — but we kept running into the same collaboration issues: endless meetings, internal politics, circular discussions…

After a while, work became less and less fun. It became less about making things, and more about busywork, pointless meetings, and just waiting for the weekend.  


Any of this sound familiar? We were confident there had to be a better way, and we didn’t stop until we found it.

We have a vision for how

people should work together.

We have a vision for how people should work together.

We have a vision for

how people should

work together.

The way people work together and collaborate in real-time is fundamentally broken.


We know because we’ve seen it firsthand. We’ve worked with some of the most innovative companies in the world — and they’re still not immune to the problems that plague real-time collaboration in most companies. 

After relentless experimentation and tinkering with different ideas, techniques, processes and methodologies, we cracked the code. We accidentally stumbled upon “workshopping” and facilitation, and the way we worked with our clients was never the same again. 


By becoming Facilitators, and learning how to design and run workshops to deliver our client work, we managed to completely cut-through all of the “collaboration chaos” that plagues companies and get results, shockingly quick. 


We went so all-in with facilitation that we oriented our entire company around it, creating facilitation training programs that have now impacted tens of thousands of people from all over the world, facilitating workshops for many of the world’s best-known companies, and ultimately creating a dedicated company around the topic that completely changed the way we, and many others, work: facilitator.com

The way people work together and collaborate in real-time is fundamentally broken.


We know because we’ve seen it firsthand. We’ve worked with some of the most innovative companies in the world — and they’re still not immune to the problems that plague real-time collaboration in most companies. 

After relentless experimentation and tinkering with different ideas, techniques, processes and methodologies, we cracked the code. We accidentally stumbled upon “workshopping” and facilitation, and the way we worked with our clients was never the same again. 


By becoming Facilitators, and learning how to design and run workshops to deliver our client work, we managed to completely cut-through all of the “collaboration chaos” that plagues companies and get results, shockingly quick. 


We went so all-in with facilitation that we oriented our entire company around it, creating facilitation training programs that have now impacted tens of thousands of people from all over the world, facilitating workshops for many of the world’s best-known companies, and ultimately creating a dedicated company around the topic that completely changed the way we, and many others, work: facilitator.com

20 million views. And counting.

20 million views. And counting.

20 million views.

And counting.

We’re proud to have created the most popular YouTube channel on the topic of facilitation. Our mission is to help the world collaborate better, and creating hundreds of hours of YouTube content is part of making this mission a reality.

We’re proud to have created the most popular YouTube channel on the topic of facilitation. Our mission is to help the world collaborate better, and creating hundreds of hours of YouTube content is part of making this mission a reality.

We’re proud to have created the most popular YouTube channel on the topic of facilitation. Our mission is to help the world collaborate better, and creating hundreds of hours of YouTube content is part of making this mission a reality.

  • How To Facilitate Your First Workshop (Step-by-Step Guide)

    158K views

    3 years ago

  • How to PRIORITIZE IDEAS in Meetings Fast (The Impact Effort Matrix)

    13K views

    2 years ago

  • How To Run a Design Thinking Workshop (2-hour Live Training)

    41K views

    6 months ago

  • The Most Fun ICEBREAKER for large groups! (everyone goes wild)

    20K views

    4 months ago

  • Can An INTROVERT be a good FACILITATOR? - Understanding Your Strengths & Weaknesses

    20K views

    4 months ago

  • Top 3 ICEBREAKERS For Meetings And Workshops

    356K views

    1 year ago

  • What Is A Workshop? (Definition)

    47K views

    2 years ago

  • The 7 Best Resources For Facilitators

    16K views

    1 year ago

How To Run a Design Thinking Workshop (2-hour Live Training)

41K views

6 months ago

The Most Fun ICEBREAKER for large groups! (everyone goes wild)

20K views

4 months ago

The 7 Best Resources For Facilitators

16K views

1 year ago

We wrote the book(s) on facilitation!

We wrote the book(s) on facilitation!

We wrote the book(s) on facilitation!

Our books have been read by over 100,000 people worldwide. They distill our experience down into a digestible package and provide practical guidance to help people get started with facilitation.

Our books have been read by over 100,000 people worldwide. They distill our experience down into a digestible package and provide practical guidance to help people get started with facilitation.

Our books have been read by over 100,000 people worldwide. They distill our experience down into a digestible package and provide practical guidance to help people get started with facilitation.

© 2024 AJ&Smart. All Rights Reserved.

© 2024 AJ&Smart. All Rights Reserved.

© 2024 AJ&Smart. All Rights Reserved.

© 2024 AJ&Smart. All Rights Reserved.