Michelle Jiayan Zhu
Michelle Jiayan Zhu
Shanghai, PRC
About
Michelle
Innovation facilitator and coach with 20 years in Fortune 500 insights and innovation Strategy. Expert in Jobs-to-be-Done ODI and Design Thinking. I help global brands land in China and Chinese brands expand globally — turning insight into growth impact.
Services
Strategy & Vision
Working with Leadership / Executives
Innovation & Design
Marketing, Brand & Communication
Consumer insight exploration (JTBD ODI)
Additional Info
Innovation Opportunity Exploration, Innovation Strategy, Portfolio Strategy, Brand Development and Growth
Languages
English
Mandarin
In-Person Delivery
Asia
US & Canada
Remote Delivery
US & Canada
Latin America
Europe
Asia
Africa
Australia & New Zealand