Sandy Hernandez
Sandy Hernandez
New York, NY
About
Sandy
I’m a strategist obsessed with IRL, helping brands transform how they show up in the physical world. My safaris and workshops take teams into the wild to observe real consumer behavior, challenge assumptions and and design experiences that convert.
Services
Strategy & Vision
Working with Leadership / Executives
Team Offsites / Retreats
Innovation & Design
Marketing, Brand & Communication
Additional Info
Physical retail and consumer experience is my sweet spot. My signature format is the immersive learning journey: in-market safaris with hands-on exercises, conversations with the makers, and a facilitated debrief that turns insights into decisions. I’m the Founder of The Retail Muse and creator of Store Wars and A Store Is Born. Before that, I spent 16 years as a strategist with Accenture, facilitating sessions for senior leadership teams. I’ve been named a RETHINK Retail Top Expert (2024, 2025 and 2026) and an NRF Retail Voice (2025).
Languages
English
In-Person Delivery
US & Canada
Latin America
Europe
Asia
Australia & New Zealand
Remote Delivery
US & Canada
Latin America
Europe